The Google algorithm change on February 25 had an instant and significant impact on the internet writing industry. Google’s algorithm change impacted traffic, work, income and stock costs for internet writing companies. Google changed its search algorithm to stem the tide of worthless content that has been overwhelming its search engine results, a move that shifted a believed $1 billion across the content industry.
Google rewards quality content
Google’s search quality has not been that great in the past year with all the content accessible on the web. Several industry groups have publicly encouraged Google to take action to repair the quality of its search. As soon as Google made this quick algorithm change, the content farms got published and in-depth reports that have analysis in them were rewarded just as Google planned them to. Any websites that had original quality content material on them all the sudden got lots of traffic. All online websites that are there to lure traffic did terribly. The algorithm update has noticeably changed 11.8 percent of search queries, in accordance with Google. ComScore is an internet marketing research company that explained that the algorithm might modification 1.4 billion searches in just one month based off of the 12 billion search queries in Jan that Google had.
Content material farms take a big hit
The Online Publishers Association said that the traffic changed to its website just a day after Google's algorithm changed. There was a 5 to 50 percent increase in members that went to the site. This caused "click bait" content material farms to get hit hard. The internet metrics firm Sistrix explained that this hurt the content material farms fairly badly. There was more than a 75 percent drop in Google search traffic for online websites like Mahalo.com, Wisegeek.com, Ezinearticles.com and Yahoo's Associated Content. Ten percent of Mahalo.com workers were terminated. This is what it did last week because of this modification. Another content material farm is Demand Media. It has quality and click bait on it though. The Google algorithm change actually ended up helping Demand Media even though the eHow.com stock that just had a $1.7 billion IPO went down. AnswerBag.com and Trails.com weren't so lucky. These Demand Media websites did not end up doing well.
Where Google can get a web page
The online writing industry changed quite a bit due to Google's algorithm. If a company is on the top list of the search motor, about 20 percent to 30 percent of traffic will go there. Second and third spots collect 5 percent to 10 percent. About 1 percent of traffic goes to all other outcomes on the page. More or less, a business becomes invisible when it gets to the second page. The new Chrome browser for Google called Personal Blocklist lets users cut off any offensive domains when they show up in search outcomes which Google algorithms tend to follow. Google said that although it does not use data gathered from Personal Blocklist, 84 percent of the domains blocked by Chrome users have been demoted by the algorithm modification.
Articles cited
CNN
money.cnn.com/2011/03/08/technology/google_algorithm_change/index.htm
CNN Money
money.cnn.com/2011/03/08/technology/google_algorithm_change/index.htm” target=”_blank
Adweek
adweek.com/aw/content_display/news/e3i0fcd39a826b5c1cd3b13fba6c2a9dfba” target=”_blank
International Business Times
ibtimes.com/articles/116434/20110225/demand-media-google-algorithms-content-farms.htm
Sistrix
sistrix.com/blog/985-google-farmer-update-quest-for-quality.html
Google blog
googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html
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