The Bavarian Motor Works logo made quite an impression in an advertising display at a German film theater not too long ago. The screening of a brand new BMW advertisement featured a demonstration of flash projection technology. Members of the viewers could see the BMW logo with their eyes closed after viewing the ad. While those in the audience were awed, commentary after the fact wonders about how safe or ethical such advertising can be. In any event, you know the company took out an enormous installment loan to have something like this carried out. Source for this article – BMW logo burned into the retinas of unsuspecting movie audience by MoneyBlogNewz.
Projecting the BMW logo
No other logo has dated venture where the BMW logo went. Viewers ended up having the BMW logo stamped into their brains with a type of flash projection technology that digital cameras use. The reason why this gimmick was done was clear. It was depending off the fact that you get the image of the sun imprinted on your retina each time you look at it. Seems like to be on the back of your eyelids when they’re closed for a moment. A studio flash unit called Profoto Pro-7B was used behind the screen at a German movie theater. In front of the flash there was a BMW logo stenciled in.
All about the BMW commercial
People had projections into their retinas of the BMW logo during an ad for BMW motorcycles. Superbike world champion Ruben Xaus was within the commercial. Producers say the ad uses an after-image of the BMW brand to “literally get inside people’s heads.”. They called the technique a “harmless photo flash.”. First Xaus talks. He says, "I am living my dream. ‘What dream?’ you ask. Just close your eyes and look deep inside yourself. Maybe it’s your dream too. It is in you.” At this moment the BMW logo is projected at the audience. Then the audiences notices nothing unusual. It is just a flash. Then Xaus explains, “Close your eyes and also you will see it.”
The BMW logo flash got the audience saying
There were a lot of audience members very amazed with it. They didn't care that they were being tested out. Others question the safety of having a BMW logo burned into the retinas at the films. It only lasts for about 1/3,000 to 1/400 of a second with the Profoto Pro-7B flash. The light is very bright though. Everyone knows looking at the sun is not a good idea and could be hazardous to the eyesight. Also, seizures are caused by brief, bright flashes of light like that.
Look at the BMW logo flash projection yourself
youtube.com/watch?v=GR_vDq2iXJ4
Details from
Christian Science Monitor
csmonitor.com/Innovation/Latest-News-Wires/2010/1217/BMW-logo-branded-on-eyelids-How-did-they-do-that-video
CNET
news.cnet.com/8301-17852_3-20025875-71.html?part=rss&tag=feed&subj=TechnicallyIncorrect
The Epoch Times
theepochtimes.com/n2/content/view/47641/
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