TechCrunch brings us just a little bit more news about Facebook. It is in court once again. PlaceBook and TeachBook have no part in it this time. The business isn’t in danger for using the word “book” in its name. Facebook wants “face” to be a trademarked name, where the U.K. business in 2008 called CIS Internet Limited left off. {Facebook has purchased CIS’s trademark application and is moving forward|Facebook wants to move forward with the CIS’s trademark application it bought|Facebook bought an application that was trademarked by CIS and now wants to move on|Facebook hopes to move forward with things. It already bought CIS’s trademark application. Source of article – The move Facebook is making with Trademark
It isn’t really astonishing that Facebook wants to trademark “face”. Trademarks are significant to corporate branding, but occasionally it is too much. Once a man tried to trademark “ganja.” That was an interesting court case. ”NSFW” was what Fark.com tried to trademark once. There was an additional one where a girl tried to trademark her nickname. That was Snookie from “The Jersey Shore”. None of those people got their trademark. It is likely that Facebook will lose face also.
There isn’t an approval coming from Aaron Greenspan
Aaron Greenspan doesn’t think Facebook should be trying to trademark “face.” Aaron Greenspan claims to have made facebook with Mark Zuckerberg. Greenspan would end up having to pay Facebook if Facebook gets its “face” trademark because of the mobile payment app called FaceCash that Greenspan’s business, Think Computer, created. So would Apple, whose Facetime video calling app seems on the iPhone 4. Greenberg and no doubt many other entrepreneurs would appreciate being able to use the generic term in naming future products.
Facebook needs to move on now
When thinking about how aggressive Facebook has been within the past, seems like unlikely that “face” can be too big to it. Facebook has bigger fish to fry. Perhaps individuals with no corporate aspirations at all will have to be careful, or the Zuckerberg express will enter their homes like a thief in the night and legally claim their faces. Think of John Travolta and Nicolas Cage within the film “Face/Off,” or the characters within the Kobo Abe novel “Face of An additional.”. See how much trouble they got into over faces? Even a Tleilaxu face dancer from the “Dune” books wouldn’t be able to hide.
FACE
tarr.uspto.gov/servlet/tarr?regser=serial and amp;entry=78980756
TechCrunch
techcrunch.com/2010/08/26/trademark-face/
Wikipedia
en.wikipedia.org/wiki/Trademark
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