Mr. Goodwrench won't be found in any more General Motors stores

GM has announced the end of the Mr. Goodwrench manufacturer name. GM is not canceling all dealership and brand service stations though. Certified manufacturer service stations will be taking over. Mister Goodwrench, launched within the 1970s, was changed to Goodwrench Service Plus within the 1990s. The manufacturer is being dropped to accommodate the newest General Motors marketing techniques.

Mr. Goodwrench loosened from Gm

Goodwrench branding including Mr. Goodwrench has been banned by General Motors. There will no longer be an association. Instead the business is going to focus on marketing Gm qualified service stations. That is what CNN reports. In the 1970s, official Gm service stations became Mister Goodwrench, as a family friendly marketing gimmick. The Goodwrench Service Plus stations had been what the name was within the 1990s. On February 1, all service stations with the name could have to change it. A rebranding is expected. A new brand will be introduced to the certified stations by General Motors in all the places which were Goodwrench stations. Chevrolet Certified Service or GMC Certified Service could be written on the signs. The four different brands could be marketed individually. This can be instead of marketing General Motors as a whole.

Profits high

According to the newest York Times, General Motors is at high profits. In fact, its highest profits in 11 years are recorded. After emerging from bankruptcy, General Motors profits have been posted for the 3rd consecutive quarter. For the third quarter of 2010, General Motors posted a profit of $2.1 billion, larger than profits of the previous two quarters combined. The Gm IPO is about to commence, and posting such a large increase in profits bodes well for the business.

Lean mean car making machine

In car companies, General Motors has been the one to always pay too much. The bankruptcy had been quick to happen to the business though. This caused a turn around to happen for the company. You will find numerous shares that the Treasury holds of the company. Of course, a lot of that will hopefully be paid off with the original public offering of General Motors stock.

Info from

CNN

money.cnn.com/2010/11/09/autos/gm_goodwrench/index.htmhttp://money.cnn.com/2010/11/09/autos/gm_goodwrench/index.htm

NY Times

wheels.blogs.nytimes.com/2010/11/10/g-m-posts-2-billion-quarterly-profit/?ref=automobiles//